The aim of this project was to introduce new products and drive sales in the salted snack category. The dress up kit uses layering and bending of header materials to draw in the consumer. Die-cut super graphics of snacks are suspended like a mobile to react to the in-store air currents. The backdrop is curving, pushing forward and back to avoid any sense of flatness. Frames are edged with reflective silver for an extra shine of pizazz. Floor graphics were developed to be outside the aisle helping to pull customers into the Snack Station. Wayfinders have illuminated brands for easy navigation. I partnered with a talented 3D artist creating an animated virtual environment for the client to fully understand the concept. Images in this set are stills from the animation and design assets. This wowed the client who looked to make this the future salted snack displays for big box retailers.