WilsonArt HD Booklet

The mission was to create a Wilsonart booklet featuring all their HD laminate surfaces. The challenge here was to create full size swatches of the laminate patterns, but it needed to be printed to show the signature look of the matte/gloss surface. Spot varnish was applied to the ultra color-correct images to give kitchen remodelers the tools they need to view how a new counter could look at home. Total print run was 750,000 distributed to Lowes, Home Depot and other home improvement centers throughout the nation.

Paul Cammilleri
PAULCAM Communication Design & Development Auburn, NY