Paul Flower

Boardwalk Chicago - Magazine ad introducing Chicago audience to high-end community under construction on Lake Michigan. This was part of the introductory campaign for the development, which is 75 miles across the lake from Chicago.

Boardwalk Magazine Ad - Ad promoting gated Lake Michigan community to potential clients: high-end home buyers from Indianapolis and Chicago. The developer groomed the dune for over a year to create a terraced, theater-seating lake view for each site.

Outdoor Concept/Malibu - Idea for outdoor board promoting gated Lake Michigan community to summer tourists.

Boardwalk Waves - Outdoor board for high-end community under construction on Lake Michigan. Part of the introductory campaign for the development, boards were posted along the roads typically driven by summer tourists shopping for second (and third and fourth) homes.

Boardwalk Malibu - One in a series of magazine ads for the second of two campaigns promoting high-end real estate development on Lake Michigan.

Boardwalk Moves You - One in a series of magazine ads for the second of two campaigns promoting high-end real estate development on Lake Michigan.

Boardwalk Theater Seating - Outdoor board for high-end community under construction on Lake Michigan. Part of the second of two campaigns for the development, boards were posted along the roads typically driven by wealthy summer tourists shopping for second (and third and fourth) homes. The $900,000 price point, in this case, helped discourage unqualified buyers from inquiring.