Packaging I Well Made Toys doll lines
Packaging I Well Made Toys doll lines from Paul Lyren
Packaging I Well Made Toys doll lines

Well Made Toys has been around for a while. They are known for quality, US made dolls. They needed something current and on trend as most of their items are nostalgic and folksy. They liked the Dolly Mine so much they expanded into a baby line, Baby Dolly Mine. Perhaps not the most innovative naming, but they had about 40 years of equity in there.

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Packaging I Well Made Toys doll lines

Well Made Toys has been around for a while. They are known for quality, US made dolls. They needed something current and on trend as most of their items are nostalgic and folksy. They liked the Dolly Mine so much they expanded into a baby line, Baby Dolly Mine. Perhaps not the most innovative naming, but they had about 40 years of equity in there.

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Paul Lyren
Art Director • Managing Graphic Designer | Packaging | Fortune... Nyack, NY