Postcard Brief: The aim was to show a positive benefit from stopping smoking without the usual preaching. The target audience were 18-30 year olds, the postcards would have been displayed in the bar and club environment. There were some restrictions on the back of the postcards where the Boomerang elements had to be placed.
Full Description
Wallet in the form of a matchbox
Postacard with pop out food
Back of postcards
Front of Postcards
Pop out food
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Dont Light Up
Don't Light Up!