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Footwear BA Final Major Project

The project was to develop a range of innovative and functional performance footwear for the Great British team at the 2012 Olympic games in London. I designed for a select range of Olympic sports, looking at needs of athletes as well as the requirements of the events. I wanted to create a brand that reflected the pride of the nation, British athletes in a Great British brand.

Samuel Pearce
Footwear Designer Manchester, United Kingdom