DanceBattle is a fictive brand extension for Puma.
In the sportswear world, PUMA has become one of the hottest players, fusing influences from sports, fashion, lifestyle and technology.
Dance Battle concists shoe clipp-on, with a small flash harddrive and a gyroscope, tracking the movment of the shoes in all axis.
Puma DanceBattle - The movements are compared to a programed template, measuring the accuracy of the dance moves.
This way you can blast your boom box and challenge your buddies to a dance battle in the middle of the street.
A merge between sportswear, fashion and technology.
Dance Battle also comes with an aditional value. By attaching it on top of the shoe with the clipp-on, it has the abillitie of "PUMA-FI" other shoe brands.
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Puma DanceBattle