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Collateral/Campaign Design
Collateral/Campaign Design – Creative Direction, Creative Editing, Talent and Vendor Resourcing, Budgeting, Graphic Design, Brand Management
This folder holds multiple pieces of collateral explaining the benefits to switching to natural gas. A key design component was a “slide rule”, containing hundreds of data points, which compared and contrasted the cost of current fuel source to the cost of natural gas. The Windsource® collateral and ad campaign reduced cost per acquisition by 300 percent and aided in the significant increase of customer sign ups. Both of these projects won awards for design, and the Windsource campaign also won an AMA marketing award.