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Nike Goalkeeper Glove VG1
The goalie glove market can be considered a niche market. This is due to the nature of the sport of soccer and the ratio of outfield players to goalkeepers.
This presentation includes research conducted both online and in person into the current market, features and terminology, price points, product reviews and industry references, followed by design concepts, refinement, mockups, and final renderings.
Note : This research is a result of multiple interviews with players, consumers, medical professionals, and store owners. Additional focus was given to Nike’s brand identity, innovation, technologies, and future materials.
