In this first Print advertisement King Kernel is at the top of his castle speaking to his people. The Tagline read King Kernel declares flavor. The imaginative visual you brings the reader in and have them read a short story. I wanted to make the tagline still simple enough for the reader to understand in case they do not read further on.
Same print campaign visuals will have mall posters. These posters will be simplified so they can be recognized from a far. Kernels operates as a Kiosk in the mall as well, and I thought of an interesting idea that would gain a lot of attention. If the kiosk had a monthly comic strip "The Tales of King Kernel", and it would be handed out at the mall. They would be short fairy tale styled comic books. Kids would love them and coupons would be inside as an incentive. I'm looking to do a mock up of this idea shortly and I am looking forward to it.
I made a re-designed version of there website and have been thinking of a digital campaign that would greatly benefit Kernels. Using the rich enticing visuals in web banners we will have short animations. The kernels will act somewhat like "minions", a trendy current symbol that will be sure to help us drive viewers to the website. Once the viewer is on the website they will automatically get a popup that offers them a printable coupon as an incentive. This is how we will convert viewers to buyers.
gLike
Kernels
Popcorn has always been eaten with salt and butter, but now Kernels has experimented with popcorn and offers such a vast variety of flavors. I wanted to show that this is the end of traditional popcorn. I made a character in which tells a fairy tale type story in the advertisement; "King Kernel declared the end of traditional popcorn and brought new flavors to his kingdom."
