When we talk about elderly care the term in physiology it is stated as Activities of daily living or ADLs. There 2 types of ADLs. a) Basic ADLs These are activities are basics of self caring.
Instrumental activities of daily living (IADLs) are not necessary for fundamental functioning, but they let an individual live independently in a community.
So how do we evaluate these ASLs. How do we know exact tasks where elderly require most real help with. ADLS can be evaluated using the katz tools. katz tools give us the ratio where an individual elderly or disabled elderly require help in a given task and upto which measure.
And we look carefully these tasks are no rocket science. For a normal independent living senior citizen, we don't need to deploy nurses to carry such tasks.
The solution that presents itself is one of the following a) Homecare b) Paid household care c) Nursing homes
Let us break down choosing the facility on a mathematical basis First set of probability is the continuance decision making Second set is sequential decision making Universtiy di bologna recently did a study and calculated the probabilities of the decision making.
On plotting these probabilities against the graph we obtain the following evaluation where the majority of people choose household care beacuse of its relative lower cost.
Blue ocean strategy What we thus propose elevates the social component of the system reduces the social stigma and works on relatively cheaper cost.
The system works on sharing of 3 caregivers working in close proximity of 2 elderly.
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Cura

Cura is a service designed to look into the elderly care. This is fairly one of a kind model based on Blue ocean strategy, providing unprecedented values over the competition.

Piyush Bansal
Industrial and Business Designer Hisar, India