Piyush Bansal

Rilastil is a dermal cosmetic product specialist with a heritage of over 40 years. They have come in partnership with the Gurizi foundation to help Albanian woman by donating Euro 1 on purchase of every product. Gurizi foundation empowers with Albanian woman by teaching them how to weave and earn a living through their creation. This story has to be effectively told in the form of a limited edition surchemise packaging for Relastil Olio. These products are primarily sold in pharmacies, Where everything is meant to look serene. We wish to break this convention of blue and white and add a flair of color.

Task in hand -Generating the package for a limited edition product, collaborating between RILASTIL and GURI I ZI. -Providing clearly understanding about the 1 Euro donation campaign through package, product display, leaflet and poster. -Generating the unique selling proposition by making the product different and outstanding from competitors.

-Creating the symbol that inspired by the pattern and color of the traditional textile handicraft from Albanian woman. -Combining Stripes, Stitches and Elasticity through these symbols. -Seeking simplicity, less is More.

This limited edition product from RILASTIL in collaboration with GuriI Zisupport the traditional high quality handmade textile. This collaboration transform activity into job opportunity to help vulnerable Albanian woman”.

Window poster

Leaflets

We had to create a display for the product as well. Client and team came to conclusion to come with a podium like structure that provides the semantics of a winning product, that outshines other.

As a part of the sales strategy, we proposed the product to seld along with cosmetic bags made by Gurizi foundation which would create a much needed awareness for the foundation.

Guri zi foundation were kind enough to work out this cost effective cosmetic bag to be gifted along with the Rilastil Oil.