Final Design...
This image was used as apart of my presentations during the 2011 International Home + House Wares Show.
Due to this presentation we managed to secure new buyers for our ambitious new flagship range.
Initial sketches exploring, and addressing the issue that the majority of “Filter Jugs” in the market often look passive and unresolved. My ambition was to create a product that felt more like a piece of high-end house-wares, that would sit proudly on a dining table when entertaining your friends and family.
Water Filtration Jug 2010-2011

Water Filtration Jug

Phil Rose
Creative Lead & Design Director San Francisco, CA