Mali Food Inc. | Corporate Identity | Package Design - Brief | To creat brand image for the Thai rice company and invite Americans to tyr Thai jasmin rice. Solution | As the word mali means jasmin: stylized jasmin becomes the identity. The green yellow reflects color of rice field. The package design is based on both attractive look (nice visually) and practical usuablilty (easy to use and keep.)
Nithi | Corporate Identity | Promotional Piece
- Brief | To design a corporate identity and promotional material for Nithi, a specialized tour company for oriental arts & crafts shopping. Solution | Appearling westerners to join the tour by simple and elegant design. Stylized Thai (N) as the identity. Dark red and golden yellow are popular colors for Thai painting and decorating for a long time ago.
TGI Friday Beverage Promotional Piece
- Brief | To design a set of promotional pieces for new flavor beverage. Solution | Create a theme of fun and effervescent party by using bright green color and playful typeface including icy texture background.
Siamese on the Scent | Package Design
- Brief | To create a gift set of oriental scent aimed at USA market. Solution | Using very clean and simple flower pattern on the package derived from traditional Thai pattern. The sap green paper & black fabric create a serene feeling.
Zine : Somewhere in my view | Alternative Publication - This publication focuses on how a resident alien from Thailand experiences alternative culture in the United States. Trivial observations and differences in living noted by the author are delivered in this issue. For concept relevancy and cost efficiency, it is bilingual, and the format is small.
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