Click on View PDF below to see the branding proposal and rationale behind Zoey. The Zoey name and branding struck me like lightning, but I was tasked with presenting four branding concepts.
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Zoey
Zoey is the first major original product designed and produced by Sunset Healthcare Solutions. I provided the creative direction, branding, and identity for Zoey, while doing the hands-on making of all visual assets: everything from the name and logo, to the package design, website, ads, videos, brochures, art directing the lifestyle photoshoot, point of sale and tradeshow collateral, down to the instruction manuals.
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