Christopher Prince Boucher

Casting & Social Media Mini-Case Study Project: Seekers 2012 Casting aka Brad Meltzler "DECODED" Objectives: - Utilize the most efficient and productive technological tools to host a private-online casting center - Deliver “quality” interested potential hosts to the production company and network. - Create an online strategy to engage and converse targeted Influencers to generate buzz and exposure - Create and maintain social presence to connect with Influencers online as well as build a pre-existing audience and fan base prior to show launch. Strategy: 1. Build a simple website 2. Create a social media presence for the show 3. Research & Connect with key influencers, authors, and bloggers who are in the industry and have them post to their blogs 4. Use targeted forums and Social Networks as a communication channel and research channel

Website: The website was a crucial element to our success for many reasons. Obviously we needed somewhere to direct people to fill out their application and submit themselves, but the website also served as the authenticity factor. As the website was the “Casting Center” we used a few different social media tools and applications to make the casting submission as streamlined as possible at a low cost.

Results: - 100+ people applied directly through the application on the site. - 5,200+ visitors from 282 referring sources. As you can see below most of the top referring sites are social networks meaning people were spreading the word virally allowing us to rely on the Influencers we targeted in the beginning through our research.

Pros: 1. Money Saving 2. Time Efficient 3. Highly Targeted 4. Pre-exposure and pre-buzz by making people aware of the show before it airs 5. Access to Expert Knowledge for further story development. Cons: 1. Don’t have as much access to Hollywood Agents and or Managers as a Casting Director would.