I like their idea that drew a smiling face on a piece of bread. They choose thing that normally we use with their product in this case a piece of bread. This is a good idea. Slogan "Start the day with Nutella" also goes well with a product that could be intended for breakfast. They just put a slogan and follow by a Nutella logo. That look nice and clean. Fonts also use brown theme that mean for chocolate. I love the idea that they follow theme of product properly.