Email campaigns (2)

This is Starbucks’ BOGOF campaigns. This email campaign was launched on holiday season in USA. Starbucks is a big fan of buy one, get one free (aka BOGOF) deals. Customers who follow their webpage will receive an email BOGOF campaign quite often. I chose this email campaign sample because I like the colour theme. Red theme makes Starbucks's logo stands out. They also turned 2 cups of Starbucks together in the ads and make their logos look like heart shape. It communicates friendship. It goes well with the slogan, treat a friend and then treat yourself. This is nice. Starbucks also designs their product to connect with a season for example using red cups for the holiday season, using drink flavour like Peppermint Mochas and Gingerbread Lattes etc. It communicates joy of the holidays to the customer. In my opinion, their marketing team are very strong. They know about their customer’s behaviour. I think Starbucks is one of the most successful business in the marketing.

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Prinny Pinklai
Marketing student Perth, Australia