In a country like India Maternity wear is a segment overlooked by many. Women buy Plus size or prefer to wear spouses large tees to cover their bump. By identifying the need, the collection aims to break through the cliched maternity wear.
Mood/Concept Board
Free spirited, Fun loving Mom to be. Explores the concept of women loving their bump and flaunting it.
An exclusive Combination of basic hues and Soft summer pastels. This color palette is fun and contemporary. Aura Blue and Candy red are the highlight colors for the season.
Over view o the collection
Essentials includes day to day wear with sleep wear
Ethnic Collection includes a few experimental silhouettes like knit kurta and traditional all over printed skirt designed to fit a bump snug.
Fashion Forward designed for every celebrity Mom to be
Witty Graphic prints propels the collection.
Rotary prints on knits
Indian silhouettes and prints inspired from the art of Jaipur
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Love My Bump
Loving her bump and her new self, the Morph women is breaking free from
the cliche’ maternity wear. Her new wardrobe is vibrant, has soft summer colours and silhouettes that accentuate the bump. The women is free spirited, easy going and adventurous. The highlight of the collection is international styles designed to fit, during and post pregnancy with new looks for the season.
