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User studies - Nokia
Nokia Media and Entertainment Research project - Nokia sponsored a research project to study the different means and modes of Entertainment across various sectors in India. Contextual inquiry was performed across age groups 20-80 yrs. in cities (Mumbai), towns( Kolhapur), and small villages (Pen). The observations and findings thus obtained were documented , analyzed and interpreted under the guidance of Prof. Aniruddha Joshi. The final results of the findings was produced to the Nokia team in the form of Persona's and Scenarios