Superior Blacktop Mascot - Superior Blacktop (a local asphalt company) wanted to create a mascot to help drive and increase their business through brand recognition. It was very important for their mascot to be playful, yet recognizable in the industry. From there, Rollin’ was born. He is a steamroller with a can-do attitude and is ready to work at the drop of a dime. His bright colors and strong lines set him apart from the competition and according to the owner, he is a big hit with his female customers.
Superior Blacktop Logo - Superior Blacktop (a local asphalt company) wanted to create a mascot to help drive and increase their business through brand recognition. It was very important for their mascot to be playful, yet recognizable in the industry. From there, Rollin’ was born. He is a steamroller with a can-do attitude and is ready to work at the drop of a dime. His bright colors and strong lines set him apart from the competition and according to the owner, he is a big hit with his female customers.
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Mascot Development
