Brief: Create a campaign to increase signups to the Organ Donation Scotland Register.
Alongside 3 of my classmates we created a campaign centred around a multifunctional app to encourage signups. We aimed to stay away from hard-hitting and morbid approach in-line with the client’s wishes therefore focussed on living life to the full.
The idea was to make signing up the organ donation register part of your bucket list as its something many people don’t get round to. The list is sharable with users taking inspiration from friends and celebrities. By downloading the app the user registers to become an organ diner and ticks off the fist item on their list. Achievements such as climb a mountain can be added, when the user has fulfilled their goal they tick it off which alerts their friends of on their social media platforms.
We were competing against the rest of our year and were chosen as the winning campaign by a member of the Scottish Government’s communications team.
