The objective is to lead the user's eye starting at the H1 down through the information and form questions being presented in the most pleasant visual experience possible.
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Online Banking Enrollment Flow

My role as lead visual designer was to ensure the responsive look and feel remained consistent with the Huntington brand, while incorporating new interactive elements. The challenge here as in most interface designs is to determine the right level of prominence for each element or group.

Rachel Laskowski
User Experience (UX) Designer and Researcher Columbus, OH