Report Contents
Introduction
Report Rationale
SWOT Analysis
PEST Analysis
Consumer segmentation
Communication strategy
Store invite
Press Release
Conclusion and recommendations
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Accessorize for a US expansion
A creative and visual marketing report and strategy to integrate the well-known accessory retailer Accessorize, into the USA’s retail market. The project required various aspects such as a marketing and communications strategy, a consumer segmentation approach and a press release as well as a consideration of cultural, political, economical and environmental concerns with the progression. Overall I was happy with the outcome, in particular the visual aesthetic and the creative strategy of the project. This project was set and completed in 2011.