Fashionable Berghaus

This is a research project based on the exchange of expertise from a technical product range to a fashionable and authoritative collection within the Pentland brand portfolio. For the brief I created a collection of clothes, tents and camping equipment alongside a promotional campaign and sales strategy with the brand Berghaus. The camping collection was chic, cool and exciting for the festival-goer whilst still containing the brands technical and specialist equipment qualities. The images visually illustrate some of the products in the collection. This project was set and completed in 2011.

Rachel Cracknell
Nottingham, United Kingdom