MINI Stage One

A brief set with MINI to look at the consumer, market and surrounding contexts to reconnect and engage people with the Mini brand. The focus of the project was to re-engage consumers with the Mini lifestyle products and ideal. I had to look at encouraging more lifestyle consumers into the mini dealership, determine routes to market and to reach target consumers with a consideration of product mix and trend research. My work below is a sample of the first stage of the project, where research was a primary focus. The next stage of the project is still in progress and will be finished in June 2013. (Some pages have not been included)

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Rachel Cracknell
Nottingham, United Kingdom