Rebrand 17 Boots

Boots Alliance set my degree course a task to re-brand their cosmetics brand 17’s and to re-create and re-engage their young, savvy consumers with the 17's cool, chic and creative products. It was a two week project to create just three mood boards and a 500 word rationale for an idea to promote and communicate the new 17 products to their customers. This project was completed in 2011.

Rachel Cracknell
Nottingham, United Kingdom