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Transhow Visual ID
In 2015 we developed a new visual identity for Transhow, a company specialized in logistics and transportation of equipment for mega concerts and large events, like Lollapalooza, Rio 2016, and tours of celebrities such as Beyouncé, Sir Paul McCartney, Madonna, Metallica, etc. Through the branding process we discovered a fraternal community of drivers committed with the safety of the load, experts in transporting instruments of very high personal value to artists. They were seen as a authority on the road.
