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LEAF SKATEBOARDS
A skateboard brand developed with the German designers Ole Heydekamp and Peter Stollenwerk.
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Rafael Fernando daSilva
Ftw Designer at Adidas
São Paulo, Brazil
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About
Design socioeconomic function, relationship with the environment, human necessities (physiological or emotional) and services are topics that I´m constantly researching inside design thinking. Innovation and evolution are virtues that I nourish as a designer and with whom I live in this creation universe.
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Education
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Extension Course (online) Consumer Neuroscience & NeuromarketingCopenhagen Business School2016 - 2016
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Extension Course Urban AnthropologyBroken Umbrella Inst.2014 - 2014
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Extension Course Design Thinking & Co-CreationFGV / CEEM2013 - 2013User Centered Design, Creativity Processes, Service Design and Business Models.
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Extension Course Strategic Planning and Opportunity StudiesFGV / CEEM2012 - 2012
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Extension Course Strategic Design - Tools and ManagementUniversidade do Vale do Rio dos Sinos2012 - 2012
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BA Product design / HumanisticUniversidade Federal do Paraná2003 - 2009
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CAPES / DAAD Interchange Program DesignKoeln International School of Design2006 - 2007
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Experience
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Footwear DesignerAdidasSão Paulo, BrazilAug 2015 - Present (6 years 4 months)General:
Footwear Designer of the Adidas Brand based at the Creation Center São Paulo (CCSP), designing for different categories (Running / Training / Kids / Originals).
Specific roles:
- To design footwear solutions supported mainly by the Latin America cultural aspects/consumers behaviour, operating/collaborating with the Product Team, Marketing, Development and reporting to the Global Design Team sitting in Herzogenaurach.
- Colors and Materials for CCSP creations as well as for global products according to local markets needs.
- Foster an open source platform with local creators in order to keep up to date insights of the local culture and trends.
- Trends and Market Research w/ focus on the local culture.
- To assure that global and local creative directions are aligned in language, respecting cultural needs from each target region/consumer. -
Footwear DesignerGrendene S/ASep 2011 - Aug 2015 (3 years 11 months)General
Sandals and Shoes - being part of the team responsible for the product development of brands (Rider, Cartago, Mormaii, Bad Boy) in internal (Brazil) and external markets (South/North America and Europe).
Specific roles:
- Crossing consumer market research aspects, fashion and social tendencies, comunication possibilities and brand values to bring to life new products according each project.
- Development of case to case methodological tools for data analyses and storytelling to make consistent the content of the data acquired with each brand and product position on the market (according business dpt expectations and strategies) + to assure a strong direction during development stages.
- Alignment of the internal (inhouse values of the company/expectations) with the external (consumer and market needs/expectations) through design and strategic thinking.
- Search for new technologies and materials - in association with the innovation dpt. and/or the supplyment dpt. - to be applied according market opportunities and development (evolution, innovation) necessities.
- Conduct tests and the product development final stages with the production line team leaders to align expectations on both sides + to guarantee the best final quality possible of the product. -
Footwear/Product DesignerÖUS ShoesMar 2011 - Sep 2011 (6 months)General:
Action sports shoes and Sneakers.
Specific roles:
- Development of new concepts of products in a team, with the main objective to push the brand on new desired directions. As results, a complete collection with a broad portfolio diversity (in price and language) that achieved brand evolution and market + consumers necessities.
- To establish a direct relationship with the suppliers and production sectors (also third-party).
- To control the quality of the samples and final production products.
- Participation in the development of new marketing strategies for the products.
- Responsible for the direction (in direct contact with the heads of the brand) of some of the image/communication channels such as video commercials, presentations, portfolio and brand announces on magazines and internet. -
Interaction / Motion Designerunit9Sep 2010 - Mar 2011 (6 months)General:
Interaction design & post productions for digital platforms.
Specific roles:
- Part of the core team of Unit9 Brazil in order to help the establishment of a new office in Florianópolis - South.
- Responsible for the inhouse 3D/animation dpt, as well the direction and evaluation of freelance work on these areas.
- Creating new user experiences, oriented by creative heads from agencies as LBI and F/Nazca, with programmers support.
- Working across multiple platforms with a huge diversity of people from all over the world with different experiences. -
Animator / Post ProductionAmazing GraphicsJul 2008 - Feb 2010 (1 year 7 months)Animation and post production for different media types: TV, internet, mobile.
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3D / Interaction Designer16 Colours, 3D AgenturMar 2006 - Jul 2007 (1 year 4 months)Development of interactive medias, digital illustrations and real time simulations for companies such as Deutsche Telekom and ENBW.
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Product DesignEstratagema DesignJun 2005 - Feb 2006 (8 months)Internship - Development of different types of products, most for small / medium scale production, specially furniture (indoor, outdoor, hospital).
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Awards
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Skills
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Elsewhere on the Web
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On Coroflot@rafaelfernando, member since 2008
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Following 86
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Followers 91
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