Rafael Lacerda

Selene Pinto is a well known digital influencer in Bolivia and Brazil, and contacted me in order to undestand how could she approach her public more efficiently, maintaining her identity, gaining more followers and engagement without "selling out" and becoming something that she is not.

After deciding to maintain her rock/fashion/lyfestyle identify, another important thing was to find a color identity, to keep her grid layout consistant.

Here you can see a "before and after", which we choose to always have an element of a specific color for a period of time, usually a week or 2.

The results were very clear, since she gained 3k organic users in few months.

• Social Media Marketing
• Communication Design
• Content Strategy