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Blend 45 "Mangarap Ka Pinoy" Ad Campaign (Student Thesis)

Project Lead: Ralph Angelo Ignacio

CAMPAIGN NAME:
“Mangarap ka, Pinoy!”

CREATIVE LINE:
“Abutin Mo ang Tagumpay”

POSITIONING:
For the general masses and the lower middle class, Blend 45 is a truly 100% original Pinoy instant coffee meant to capture the hearts of Filipinos with its rich Pinoy flavors, its affordability at only P4.00 per sachet and its genuine promotion of Filipino values.

I was responsible for conceptualizing and developing the creative direction for the whole campaign, creating a strong and memorable brand identity for Blend 45. Mangarap Ka Pinoy is the culmination of four years of advertising education (blood sweat and tears included), and a lot of unforgettable experiences. It received critical acclaim from panelists comprised of art directors and two creative directors from renowned ad agencies.

Ralph Angelo Ignacio
Copywriter and Graphic Designer Makati, Philippines