The "Chevy cam" was Univision's first ever behind-the-scenes online video gallery. It was developed to support the launch of the Malibu brand back in 2008. Univision.com's users were asked to answer a couple of questions before the could watch exclusive behind the scenes interviews with first-class-artists.
A separate Malibu branded experience was created to support Chevy's sponsorship of Premio Lo Nuestro. The branded site hosted trivia sweepstakes and a flash site with hot-spots to highlight features of the all-new Malibu.
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Hello, welcome to my portfolio. This project was created for Chevy back in 2008. It was tied to Premio Lo Nuestro, Univision's music awards. This was one of the first behind-the-scenes projects created for an advertiser. The program had so much success that it was incorporated to the content strategy on the subsequent years.
Available
Freelance, Full-time, Moonlighting
Ray Gonzalez
Experienced Marketing Progessional
Hollywood, FL