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Soul Poles Soul Lite

A long time ago, ski poles used to be made of bamboo. Soul Poles is leading a new wave of high-performance, environmentally friendly bamboo ski & trekking poles that is challenging the status quo in the outdoor arena.
Looking to bring some fresh energy and engineering refinement into its already robust line of poles, SP enlisted Anamaly to take on the new Soul Lite project from concept through design & engineering and into production.

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Ray Horacek
Creative Director, Anamaly Design Japan