Triple Play Deluxe Wagon
Results: First 3 kid wagon in the market.
Roles and Responsibilities: AC Designer - Determined insights from ethnographic research that drove concept direction; Managed external design resources to meet project needs; Prototyped concepts to test in child research; Led concept development and design through transition to the New Product Development team; Presented 3 kid wagon concepts and features to PD, Sales, Marketing, and Executive teams
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