Rachel Dacks

Disney Princess Inspiration Board - Presented to Disney corporate executives in the initial bid, rcatalyst designlab produced a series of boards to express my understanding of the license - discussing the emotional touchpoints, details, and inspiration that are at the heart of the Princess experience. These elements were gathered through research via the Disney Princess movies, visits to DisneyWorld and Disneyland, consumer insight analysis, and a deep dive in to the culture of Disney and Disney enthusiasts.

Disney Princess Trend Board - Trend swipe board highlighting the Retail Detail of the $499 landscape in infant furniture that would impact the look and feel of a Disney Princess branded line. This exposed the stakeholders to the level of detail and execution they could expect at this price point and the need for specific referencing to highlight the uniqueness of their assets. Board also established the base level of understanding and appreciation of our unique furniture vocabulary for the Disney Brand Managers.

Disney Princess - Castles and Coaches Convertible Crib option - We developed 2 product lines for the bid that encompassed 2 crib categories, in 2 custom finishes, with a full complement of matching casegoods, that would meet and exceed retailers expectations. Special and unique design elements that captured the inspiration framed a lexicon that was cohesively applied across the product line creating a magical result.

Disney Princess - Castles and CoachesConvertible Crib and Matching Casegoods - We developed 2 product lines for the bid that encompassed 2 crib categories, in 2 custom finishes, with a full complement of matching casegoods, that would meet and exceed retailers expectations. Special and unique design elements that captured the inspiration framed a lexicon that was cohesively applied across the product line creating a magical result.

Disney Princess - Sweetheart Collection Single Crib - We developed 2 product lines for the bid that encompassed 2 crib categories, in 2 custom finishes, with a full complement of matching casegoods, that would meet and exceed retailers expectations. Special and unique design elements that captured the inspiration framed a lexicon that was cohesively applied across the product line creating a magical result.

Disney Princess - Sweetheart Collection Single Crib and Matching Casegoods - We developed 2 product lines for the bid that encompassed 2 crib categories, in 2 custom finishes, with a full complement of matching casegoods, that would meet and exceed retailers expectations. Special and unique design elements that captured the inspiration framed a lexicon that was cohesively applied across the product line creating a magical result.

Disney Princess Collection Castles and Coaches Crib - Final production units for retail

Disney Princess Collection Castles and Coaches Crib - Final production units for retail

Disney Princess Collection Castles and Coaches Crib - Final production units for retail