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Crossover Collection by Thule

With the Subterra collection, we advanced Thule's offering in the luggage market with the brand's second collection. The initial Subterra collection consisted of two business backpacks, a soft weekender, and two rolling pieces, of which the carry-on received an iF award. Following the initial launch, we added additional daypacks, duffle bags, laptop bags, sleeves and power shuttles to the collection.
Employer: Thule Group
Brand: Thule
Role: Director of Design

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Rebecca Taylor
Design Leadership | Innovation | Strategy Boulder, CO