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Product Design Manuals for Case Logic and Thule Brands

Created design manuals for both Case Logic and Thule brands. Defined design philosophy, functional benefits, and design cues for both brands, as well as guidelines for working with the manuals, training of all internal and external partners in the use of the guidelines. Ensured products for both brands across all product categories lived up to our brand values. Updated the manuals on a regular basis.
Employer: Thule Group
Brands: Thule and Case Logic
Role: Director of Design

Rebecca Taylor
Design Leadership | Innovation | Strategy Boulder, CO