The Link Sexual Health Branding

The Link is a new network of sexual health clinics for youth in Ottawa that is dedicated to removing stigma about sex and sexual health. They came to Jackpine for our experience with this age group and brand-building expertise. After numerous clean logo styles didn’t make the cut, I decided to start thinking dirty. Using watercolour paints I created an edgy, liquid, playful feel that the client instantly loved. The friendly colours and form balance with the mystery of the liquid drop to create a open, youthful, supportive, and slightly naughty representation of sex and sexual health

Freelance, Full-time
Beccy Murphy
Freelance Designer Ottawa, Canada