Integrated Deicing Services
Integrated Deicing Services from Deb Beaudoin
Integrated Deicing Services

After H Communications conducted a brand audit, I was brought in to offer recommendations for the visual branding. Based on the findings in the audit, my vision was to reinforce the core values of this organization which are focused on safety and dependability. Graphic elements such as arrows, bold usage of color, and large headlines were chosen to relay the company's track record of success in getting planes in the air during inclement weather. The yellow was important to incorporate into all marketing material as IDS trucks are the only de-icing trucks that are yellow. The employees are extremely important to this company, so many of the marketing materials incorporate their head shots or in action in the field.

This oversized poster (28x22) displayed the Mission Values Purpose (MVP) statement that was framed and hung at each location across the US . The goal was to relay the forward thinking of this company visually with the usage of arrows and varying text sizes and color. A more dynamic layout was created so that the viewer would be inclined to read the messaging (which was provided by H Communications & IDS).
This trade show booth incorporated different materials and sized components which helped give it a distinctive look. The center panel was printed on a poly knit (fabric) with the side "wings", oval header and circular sign printed on sintra. This project required extensive research to find planes from specific airlines serviced. Each airplane was silhouetted to appear on the cloud background having successfully taken off in different flight patterns. Existing photo assets were masked within arrows and overlaid as square ups to give the notion of forward motion and successful flight. The employees were placed at the base of the design to show them as the foundation of the company.
This file folder was a giveaway at trade shows. The creative adapted the design from the booth graphics on the cover/back cover with the MVP statement reduced on the interior. The high gloss aqueous coating and extra thick stock helped give this piece a tactile feel of substance and quality.
These print ads were designed to give emphasis to the yellow arrows not only as a frame for the photography and subject matter but for visually distinguishing the brand. IDS trucks stand out from the competition due to being the only company using yellow trucks. Very direct headlines and supporting copy were supplied by H Communications.
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Integrated Deicing Services

After H Communications conducted a brand audit, I was brought in to offer recommendations for the visual branding. Based on the findings in the audit, my vision was to reinforce the core values of this organization which are focused on safety and dependability. Graphic elements such as arrows, bold usage of color, and large headlines were chosen to relay the company's track record of success in getting planes in the air during inclement weather. The yellow was important to incorporate into all marketing material as IDS trucks are the only de-icing trucks that are yellow. The employees are extremely important to this company, so many of the marketing materials incorporate their head shots or in action in the field.

Available
Freelance
Deb Beaudoin
Visual Identity & Marketing Collateral Design Specialist Londonderry, NH