Capstone project for Popular bookstore Website and App

POPULAR’s online experience breakdown
Insufficient information online results in failure to make an informed decision to buy and online experience is stopped abruptly. As a result, user is forced to make a trip to the store to complete their goal(s), thus online current business model does not fulfil its purpose.
POPULAR’s extended experience breakdown
Offline experience/touch point is longer than online experience, User has a lot of low points compared to high points.
Hypothesis (Solution)
To integrate POPULAR’s offline business model with their online business model, as well as to encourage a transition and open-mindedness from traditional to modern and an overall better accessibility and navigation experience throughout the website.

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Freelance, Full-time
Jacky Lee
Iconic Design & Build Singapore, Singapore