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The campaign is based on the concept of an elevator. Each category is represented by a "floor" and a specific color.
Ad for active category.
Advertising agency: Zarmon Goldman
Photographer: Yaniv Edry
Ad for stars category.
Advertising agency: Zarmon Goldman
Photographer: Yaniv Edry
Ad for optics category.
Advertising agency: Zarmon Goldman
Photographer: Yaniv Edry
Ad for stars category.
Advertising agency: Zarmon Goldman
Photographer: Yaniv Edry
Brochure
Advertising agency: Zarmon Goldman
Invitation for the fashion show.
The invitation is designed like and opens like an elevator.
Advertising agency: Zarmon Goldman
TV Commercial
The fashion show.
Advertising agency: Zarmon Goldman
Photographer: Koby Bachar for NRG
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Erroca

Erroca "Elevator" campaign 2006

Reut Leibovich Blat
Product Designer Ra'anana, Israel