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Social Media Campaign for Audio Brand
Social media marketing campaign for high-end audio brand founded by French electronic music pioneer, Jean-Michel Jarre. Combining semiotics, photography and musical memory, the campaign's idea is to empower the audience to internally listen to songs without actually hearing music at all. A triadic combination of imagery, context and words defines how successfully each post projects a song in the viewer's mind.
The campaign covered three main product lines: Aerobull, Aeroskull and Aerotwist.
