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Ford ‘Ka’ refresh for 2015

Ford Ka is a city car which started production from 1996 to present. In 2003, the Ka brand was diversified, with the addition of a convertible model called StreetKa. Ka was famous among ladies making the original flavour for this convertible to have feminine character in it. Unfortunately StreetKa’s production ceased after 2006.

In this project an attempt is made to reincarnate the StreetKa with new values of the Ford design language for newer generation of customers.

The new 'Ka' for this project targets the active urban women. For the design exercise over here, a replacement for the hard top StreetKa is taken into consideration. Major design intervention went into increasing the cabin space but still maintaining the proportions of the original car.

Available
Freelance, Full-time
Rigun K.G
Industrial & UX/UI design Professional Montreal, Canada