Posters - Friendship Teaser - Client Brief:
Initiate parents to send their kids on a school bus whilst
also promoting the Tata range of School Buses through
Our task in hand here was to create simple, effective and
joyful campaign which would inspire the parents to make
their kids start travelling on a school bus instead of using
their own mode of transport.
Thatâ€™s how â€˜Ride Yellowâ€™ was born. The concept behind
the campaign was to generate a sense of awareness
amongst parents, educating them on the various values
their kid could learn on a school bus. We picked out 5
core values: Punctuality, Responsibility, Sharing, Learning
and Friendship. And created the campaign based on
these core values. Each of the communication elements
used illustrated these values in a highly effective manner.