Ritika Madan

Posters - Friendship Teaser - Client Brief: Initiate parents to send their kids on a school bus whilst also promoting the Tata range of School Buses through the campaign. Our task in hand here was to create simple, effective and joyful campaign which would inspire the parents to make their kids start travelling on a school bus instead of using their own mode of transport. Campaign Stratergy: That’s how ‘Ride Yellow’ was born. The concept behind the campaign was to generate a sense of awareness amongst parents, educating them on the various values their kid could learn on a school bus. We picked out 5 core values: Punctuality, Responsibility, Sharing, Learning and Friendship. And created the campaign based on these core values. Each of the communication elements used illustrated these values in a highly effective manner.

Posters - Learning Teaser - Client Brief: Initiate parents to send their kids on a school bus whilst also promoting the Tata range of School Buses through the campaign. Our task in hand here was to create simple, effective and joyful campaign which would inspire the parents to make their kids start travelling on a school bus instead of using their own mode of transport. Campaign Stratergy: That’s how ‘Ride Yellow’ was born. The concept behind the campaign was to generate a sense of awareness amongst parents, educating them on the various values their kid could learn on a school bus. We picked out 5 core values: Punctuality, Responsibility, Sharing, Learning and Friendship. And created the campaign based on these core values. Each of the communication elements used illustrated these values in a highly effective manner.

Posters - Teasers and Revealer - Client Brief: Initiate parents to send their kids on a school bus whilst also promoting the Tata range of School Buses through the campaign. Our task in hand here was to create simple, effective and joyful campaign which would inspire the parents to make their kids start travelling on a school bus instead of using their own mode of transport. Campaign Stratergy: That’s how ‘Ride Yellow’ was born. The concept behind the campaign was to generate a sense of awareness amongst parents, educating them on the various values their kid could learn on a school bus. We picked out 5 core values: Punctuality, Responsibility, Sharing, Learning and Friendship. And created the campaign based on these core values. Each of the communication elements used illustrated these values in a highly effective manner.

Posters - Responsibility teaser - Client Brief: Initiate parents to send their kids on a school bus whilst also promoting the Tata range of School Buses through the campaign. Our task in hand here was to create simple, effective and joyful campaign which would inspire the parents to make their kids start travelling on a school bus instead of using their own mode of transport. Campaign Stratergy: That’s how ‘Ride Yellow’ was born. The concept behind the campaign was to generate a sense of awareness amongst parents, educating them on the various values their kid could learn on a school bus. We picked out 5 core values: Punctuality, Responsibility, Sharing, Learning and Friendship. And created the campaign based on these core values. Each of the communication elements used illustrated these values in a highly effective manner.

Posters - Teaser - Client Brief: Initiate parents to send their kids on a school bus whilst also promoting the Tata range of School Buses through the campaign. Our task in hand here was to create simple, effective and joyful campaign which would inspire the parents to make their kids start travelling on a school bus instead of using their own mode of transport. Campaign Stratergy: That’s how ‘Ride Yellow’ was born. The concept behind the campaign was to generate a sense of awareness amongst parents, educating them on the various values their kid could learn on a school bus. We picked out 5 core values: Punctuality, Responsibility, Sharing, Learning and Friendship. And created the campaign based on these core values. Each of the communication elements used illustrated these values in a highly effective manner.

Posters - Revealer - Client Brief: Initiate parents to send their kids on a school bus whilst also promoting the Tata range of School Buses through the campaign. Our task in hand here was to create simple, effective and joyful campaign which would inspire the parents to make their kids start travelling on a school bus instead of using their own mode of transport. Campaign Stratergy: That’s how ‘Ride Yellow’ was born. The concept behind the campaign was to generate a sense of awareness amongst parents, educating them on the various values their kid could learn on a school bus. We picked out 5 core values: Punctuality, Responsibility, Sharing, Learning and Friendship. And created the campaign based on these core values. Each of the communication elements used illustrated these values in a highly effective manner.

Ambient - Teaser

Ambient - Revealer

Ambient - Sharing

Website - This is the website which is designed for Parents, Teachers as well as the Students. This Website talks about Why the bus? which is for mainly the parents then Joy of the bus which is for the Parents as well as the Kids. This site has many features such as the doodle diary, also a support initiative for the ride yellow campaign and also Facebook connect for Join the longest Bus.

Website - This is the website which is designed for Parents, Teachers as well as the Students. This Website talks about Why the bus? which is for mainly the parents then Joy of the bus which is for the Parents as well as the Kids. This site has many features such as the doodle diary, also a support initiative for the ride yellow campaign and also Facebook connect for Join the longest Bus.

Website - This is the website which is designed for Parents, Teachers as well as the Students. This Website talks about Why the bus? which is for mainly the parents then Joy of the bus which is for the Parents as well as the Kids. This site has many features such as the doodle diary, also a support initiative for the ride yellow campaign and also Facebook connect for Join the longest Bus.

Website - This is the website which is designed for Parents, Teachers as well as the Students. This Website talks about Why the bus? which is for mainly the parents then Joy of the bus which is for the Parents as well as the Kids. This site has many features such as the doodle diary, also a support initiative for the ride yellow campaign and also Facebook connect for Join the longest Bus.

Facebook Page - Longest Bus - This is a Facebook activity called 'Join the Longest Bus' for the ride yellow campaign. In the one has to tag 10 friends in a 10 window and give them titles like 'Bully of the bus' etc and the bus of friends that gets the maximum likes wins goodies from Tata Motors.

Innovative Press Ad