Direct mail piece - The evolution of this project was quite fun. We had a whole batch of ideas for a direct mail piece but ultimately were inspired by a simple road map. Kind of seems appropriate given the title of the campaign.
Direct mail piece - The evolution of this project was quite fun. We had a whole batch of ideas for a direct mail piece but ultimately were inspired by a simple road map. Kind of seems appropriate given the title of the campaign.
Direct mail piece - This campaign was for Tokyo American Club's much anticipated move back to its central Tokyo location. We had a shiny new building with lots of places to explore, thus we came up with the Great Adventure campaign. The art deco theme comes from the Club's founding in 1928.
Lobby blimp/banner display - The blimp was the flagship of our campaign. It flew in the club's huge lobby. The banner displayed a list of the facilities to allow visitors to find their way in the new place.
iPad information kiosk - A dozen iPads were placed around the club with the campaign site to help visitors find their way.
Main entrance window graphics
Great Adventure campaign website - The Great Adventure campaign was used to promote Tokyo American Club's move back to its' new facility in central Tokyo. The art-deco-based campaign, a throwback to the club's 1928 establishing, was based around the idea of exploring new and uncharted land.
Elevator door graphics - Cross promotion graphics were put on all the glass elevator doors telling members what possibilities await them on other floors.
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