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The Price of Everything

A trailer for the NY Times writer Eduardo Porter's book “The Price of Everything”. We collaborated with Chicago agency Sponge to create an intriguing animation which hints at the book‘s most compelling themes. Given the tight turnaround, each vignette was assigned to an artist for design & animation. I was responsible for the “Sacrifice” through ending of this piece as well as the overall edit and timing. Featured on the front page of Communication Arts.com

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Kyle Shoup
Creative Director & Motion Designer Chicago, IL