Bloomberg are a global, integrated business media outlet, famed for heir iconic ‘terminal’, media ventures and dynamic brand.
Having worked extensively on their brand across the Asia Pacific region an invitation arose to develop creative concepts for a proposed brand experience on the Hong Kong Airport Express incorporating business and communication platforms for Bloomberg.
The pitch was to create a lounge experience during the ride on the Express between the airport and Hong Kong Station, which encompassed technology, carriage design and cosmetic displays to the station platforms along the Express route. Research was developed on passenger profiles and behaviour before settling on an experience proposition based on ‘Travel Re//connected’
A communication framework was developed through physical graphics, recladding of train structures, interactive media, a digital app and a mobile site, with touch points along each stage of the journey to reinforce the Bloomberg Brand.
