Exhibition Concept - Reliance, K Fair
Exhibition Concept - Reliance, K Fair from Rob Atkinson
Exhibition Concept - Reliance, K Fair

The Reliance Group, is India's largest private sector enterprise, a Fortune Global 500 with businesses in the energy and materials value chain.
With over 3,000 exhibitors, the K Fair 2013 in Dusseldorf is The No. 1 trade fair for the global trade in plastics and polymer. With a broad range of exhibits, K 2013 is the most prestigious business and communication platform.
The brief was to develop an exhibition stand for Reliance Polymers with the latest materials and digital technology, to bring its brand values alive, show their corporate capabilities, technological achievements, philosophy and world-class products and services to customers.
To emphasise the value of Reliance in business relationships I developed the theme of ‘Building Bonds’, which was expressed in a consistent platform across the stand through interlocking hexagon patterns, physical shapes, graphical patterns and digital content.

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The outer fabric of the stand incorporated a double skin of tensile material which was developed through Reliance industries - a unique on-brand message to resonate with the global event audience
A large-scale external wall drawn upward at the entrance for ease of access was an ideal means of communicating their Brand message across the entire exhibition hall
Specialist polymer information was distributed through graphics, digital content and brand movies distributed at low level through undulating angled wall panels that reflected the main external wall treatment
Entrance walkways guide visitors to stand focal point, a large-scale touch table detailing Reliance history and market segmentation
Axonometric view indicating the distribution between exhibition and consultation zones.
A composite perspex hexagon allowed visitors to interact with the main touch table to find out about specific polymer products and services
Quick consultancy spaces were distributed between interactives to maximise sales opportunities
Central touch table with lighting canopy viewed from above
Interaction points seamlessly blended the hexagonal theme of bonds across all digital, graphic and physical platforms
Proposed user interaction on stand
Typical user interface proposed for the digital touch points
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Exhibition Concept - Reliance, K Fair

The Reliance Group, is India's largest private sector enterprise, a Fortune Global 500 with businesses in the energy and materials value chain.
With over 3,000 exhibitors, the K Fair 2013 in Dusseldorf is The No. 1 trade fair for the global trade in plastics and polymer. With a broad range of exhibits, K 2013 is the most prestigious business and communication platform.
The brief was to develop an exhibition stand for Reliance Polymers with the latest materials and digital technology, to bring its brand values alive, show their corporate capabilities, technological achievements, philosophy and world-class products and services to customers.
To emphasise the value of Reliance in business relationships I developed the theme of ‘Building Bonds’, which was expressed in a consistent platform across the stand through interlocking hexagon patterns, physical shapes, graphical patterns and digital content.

Rob Atkinson
Design Director at Imagination London, United Kingdom