Kristin Robinson

Splenda Stevia Rebrand: As the Design PM, I managed the creative briefs, timelines, stakeholder reviews, and cross-functional communication between design, marketing, regulatory, and production teams. Oversaw revisions, approvals, and implementation to ensure cohesive brand execution across all SKUs.

Splenda SCM New Product: Led the process for the launch of Splenda SCM, overseeing the project from initial product kickoff through final packaging execution and production. Coordinated collaboration between marketing, brand, regulatory, and creative teams to align on product timelines and launch objectives. Managed creative briefs, packaging development, stakeholder reviews, routing and approvals while ensuring consistency with brand standards and compliance requirements.

Java House Pods Project: This was a very large undertaking. The ask was for 26 SKUs for a Quench/Culligan partnership. I led the project from initial setup through the completion of items on shelf. Initially we had 26 SKUs, after starting the project the scope changed and we went forward with only about 19 SKUs. This was a fast paced turnaround project, where I kept up with graphic changes, timeline complications and scope changes. I held weekly update meetings and made sure stakeholders knew about any risks or issues.

Asana One Sheet: I created this SOP as a quick view on how we used Asana for onboarding new brand managers/requestors. This gives a good reference that they can go back to after our onboarding meeting.