British Gas Apprentices

British Gas do loads of genuinely important and interesting work across the UK. We worked together to
tell these stories in ways that people would actually want to watch.
We recorded real apprentices' experiences and brought them to life using illustrator Åsa Lucander and animators, Aardman. Sarah's Story got over 90,000 views in the first week - completely unprecedented for this type of content.

Freelance, Full-time
Rod & Graham
Senior Creative Team London, United Kingdom